Working with the Gatorade team and Messi himself, we developed a bottle that nods to the culture he grew up in and pays tribute to his hometown and soccer communities that are central in his life.
The bottle's design highlights Zion's self-expression beyond the basketball court by revealing the passions that fuel him and how he overcomes obstacles in working toward his goals. The bottle design was also incorporated into NBA 2k24 as an exclusive court.
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